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March 2, 2023
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5
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Durable + Restaurants: A Quick Guide

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One of the biggest barriers to getting your restaurant’s website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential customers with a contemporary, professionally designed website that looks great on mobile.

But don’t just take our word for it—try out Durable’s AI website builder for restaurants for free. While you're at it, here are some restaurant-specific features worth trying out.

What makes Durable a smart choice for restaurants?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your restaurant in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for restaurants:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable restaurant homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with restaurants in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Riches Cafe

Your hero image is the first thing new visitors to your restaurant’s website see. It’s your chance to set the mood and hint at what you have to offer.

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. Some restaurants have their CTA point to their Menu or Contact pages.

The Services section

Credit: Patisserie Opera

Unlike a hero image—which virtually every modern real estate website features—a Services section is optional. However, it’s a great way to show customers all the different ways they can enjoy your food—whether dining in, ordering delivery, or booking catering services.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to link to separate, detailed services pages where potential customers can learn more.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

Delivery and takeout options

Credit: Honest Indian Vegetarian Restaurant

It’s likely you already know how the pandemic affected dine-in restaurants, and what services like DoorDash and UberEats did to change the industry. If you offer orders for pickup or delivery using third party apps, considering listing them in a separate section on your site, so it’s easier for visitors to place their orders ASAP. 

Simply go to Add section > List and edit each item to include a link to the relevant app.

About section

Credit: Causa

The About section on your main page is a great place to tell visitors a bit about your restaurant—your mission, values, and the types of cuisine you offer.

When you click Add section > Text, Durable’s AI website editor will automatically generate text about your business which you can then edit.

Testimonials

Credit: Robo Bagels

Testimonials are a great way to establish trust with new customers and entice them to try your food.

The easiest way to get testimonials is to reach out to past customers. If you haven’t already, consider making it part of your regular routine to follow up with customers and get testimonials from them. A quick email or 10 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Image gallery

Credit: Honest Indian Vegetarian Restaurant

Visitors to your site can’t sniff the delicious smells coming from your kitchen—so you have to entice them with visuals. Professional photos of your signature dishes get customers’ mouths watering. To add an image gallery to the main page of your site, go to Add Section > Gallery, and edit your new gallery to include your own custom photos.

Contact form

Credit: Causa

Customers may typically prefer to make reservations by phone, or place orders via apps like UberEats. But for special services—catering, for instance, or specially curated dining experiences—an email form is more appropriate. 

To include one on your main page, go to Add section > Contact form.

Your location

Credit: Sabaidee Thai Lao Cuisine

There’s a big difference between Paris, France and Paris, Texas. Including your location on your main page reassures customers that you’re local and easy to get to. Simply go to Add section > Location.

Value-add content for your Durable event planning website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for potential and existing customers.

Menu page

Credit: Sabaidee Thai Lao Cuisine

Consider creating a separate menu page for your site, where dine-in customers can preview your offerings, and delivery and pickup customers can see what’s available without using an app. While you can also embed images on your page vertically, the Add section > Gallery lets you create a carousel customers can easily flip through. 

Specialty Orders

Credit: Patisserie Opera

If you offer made-to-order items or catering, consider creating a separate page featuring a photo gallery and additional details about your offerings. The Add section > List option creates a gallery with accompanying text, while Add section > Text + image creates a more spacious layout.

Still getting the hang of Durable? Learn more about AI website builders.

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