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December 14, 2022
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Durable + Video Production: A Quick Guide


One of the biggest barriers to getting your video production business’s website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

But don’t just take our word for it—try out Durable’s AI website builder for video production professionals for free. While you do, here are some event-planning-specific features worth trying out.

What makes Durable a smart choice for video production businesses?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your video production company in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for video production businesses:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable video production homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with video production businesses in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: mento

Your hero image is the first thing new visitors to your video production website see. It’s your chance to set the mood and hint at what you have to offer.

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. Some video production businesses have their CTA point to their Services or Contact pages.

The Services section

Credit: Minutieux Events

Unlike a hero image—which virtually every modern video production website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to link to separate, detailed services pages where potential customers can learn more.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

Your About section

Credit: Peace Mathew

Video production is a highly personalized service, and the About section on your main page is your opportunity to talk a bit about who you are, your experience in the industry, and what you have to offer clients. 

To generate an About section for your page using AI, go to Add Section > Text. You can edit the text in detail once it has been generated.


Credit: Creatiron

Testimonials are a great way to establish trust with leads and advertise some of your video production business’s greatest strengths.

The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with clients and get testimonials from them. A quick email or 10 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Embedded Video

Credit: Bhumi Khandelwal

Naturally, one of the most effective means of demonstrating your abilities as a video production professional is with video. An embedded video on your site can take the form of your professional reel, an advertisement for your business, or recent work you’re particularly proud to show off.

The Durable website editor makes it easy to add videos to your page. Select Add section > Video. Then add the link to the YouTube or Vimeo video you’d like to embed.

Image gallery

Credit: YurkFilm

Featuring photography samples or stills from videos you’ve produced allows you to show off your best work while helping potential clients get inspired. To add an image gallery to the main page of your site, go to Add Section > Gallery, and edit your new gallery to include your own custom photos.

Value-add content for your Durable video production website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a video production professional.

Your Services page

Credit: mento

Creating a separate page on your website dedicated to the services you have to offer gives you the chance to go into more detail, or even list more niche services that might otherwise clutter up the main page of your site. For the sake of providing examples of each service, consider linking to examples in your portfolio.

Your Videos page

Credit: Cinematech Studios

The quality of your past work—and the quality of the clients you have worked with—is one of your biggest selling points as a video production professional. A dedicated Videos page gives you the opportunity to break down your work into separate categories, so different types of clients with different needs can select the examples of your work most relevant to them.

Your Gallery page

Credit: SBF Studios

Your Gallery page can feature stills from videos you’ve produced, photography projects, or a behind-the-scenes glimpse of your production process. 

Your Contact page

Credit: Flaring Lens Films

While many potential customers are happy to call you directly, some may prefer to reach out by email. A Contact page can be a useful tool for making sure that introductory email is useful, and includes all the information you need to give your new customer a quote.

The form on your Contact page can be as minimal or as detailed as you like. A more detailed form helps you gather more info about leads and prepare an accurate quote.

Go to Add section > Contact form. Once the section is added, you can edit it to add more input fields, such as “Address” or “Phone Number”:

Still getting the hang of Durable? Learn more about AI website builders.

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